In the animated Nickelodeon TV series Dora the Explorer, Swiper the fox is frequently seen trying to thieve things. Dora and her monkey companion Boots often say “Swiper No Swiping” three times to stop him; kids at home are encouraged to repeat the phrase.
I thought it would be a bit subversive to trademark ‘Swiper No Swiping’, as it would be incredibly meta to swipe ‘Swiper No Swiping’. The U.S. Patent And Trademark office were a willing co-conspirator in my effort by granting me the registration mark (#5242593) on July 11, 2017.
For my Statement Of Use I used the following specimen:
At the time this t-shirt was being designed in 2016, it was the Year Of The Fire Monkey in the Chinese Zodiac. I commissioned artist Zach Stoppel to create Swiper the Fire Monkey.
The reason why the fire monkey is holding a phone is because the swiping being referenced is the swiping left and right found in the dating app Tinder. The flames in the ‘i’ in ‘Swiper’ and ‘Swiping’ are taken directly from the flame in the Tinder logo.
Oh, and the IV:XX necklace is another trademark I filed. In roman numerals it’s 4:20.